Tax Refund shops

1. Major Activities

  • Promotion of Korean Tourism throughout Australia/New Zealand
  • Liaison with the local media to publish/broadcast stories on Korean tourism
  • Liaison with tour wholesalers/airlines to develop and promote new package tour programs
  • Media and travel industry presentations and joint promotion with organizations such as ATMA
  • Market Research
  • Planning and implementation of annual advertising budget.

2. Major Promotional Activities

  • Advertising planning/Korea tourism feature support in various media including newspapers, magazines, billboards, TV and radio
  • Support of familiarisation visits to Korea by the local media and travel trade
  • Monthly production of Sydney office Korea Tourism Newsletter
  • Participation at local travel shows and exhibitions to meet consumers directly
  • Joint promotional activities as a member of Asia Travel Marketing Assoc.
  • Day to day contact with major tour wholesalers to encourage and support the production of new tour packages/special deals through the retail travel industry
  • Sponsorship of Korean film festivals/Korean theatre group visits to Australia and New Zealand
  • Supporting promotional activities through Korean Embassy and Consulate
  • Promotion of Korea to special interest groups ie. Korean War Veterans, Taekwondo enthusiasts, Korean adoptive family clubs and associations
  • Support of local Korean community Food/Multicultural festivals/events
  • Support for primary and secondary schools for project materials to assist understanding and knowledge of Korea.
  • Participation in organisation events ie. Rotary International, The Australian Red Cross and the Friendship Force of Australia
  • Support local Meetings, Incentives, Conventions and Exhibitions industry to attract more MICE business to Korea

3. Offices

4. Staff

  • Insook 
Lee PictureDirectorMrs. Insook
  • Jihae 
Baik PictureDeputy DirectorMrs. Jihae
  • Taylor Kim PictureMarketing AssistantMs Taylor
    (Maternity leave)
  • Hyun Ju Park PictureMarketing AssistantMs Hyun Ju
  •  PictureMICE & MarketingMs Melanie